The consumers evolving behavior with regard to mobile technology and online shopping has retailers seeing the value in tying together their physical shops with their online offerings, creating a seamless customer experience that’s the best of both. This is omni-channel retail, and it is shaking things up for retailers and the logistics industry.

A very common example of this is the option to purchase an item online and then pick it up at a store location near you. This gives the shopper access to a greater variety of products and allows them time to browse and make a decision. This “reserve and collect” approach cuts out the physical checkout line and makes the in-store experience entirely hassle-free.

There are many different ways for retailers to integrate their online persona with the bricks and mortar location. Providing in-store barcode scanners, WiFi, and tablet kiosks empowers the consumer to find information independently. Mobile coupons and click to call links encourage online customers to make contact.

Digital tools create in-store traffic, making it easy to compare prices or check availability. Providing the option to return online purchases in-store often generates additional sales. With the push to offer ever-greater conveniences, such as same-day delivery, changes are being forced in the ways that distribution is handled.  People still spend more money in-store than online, but the presence of omni-channel options increases spending overall.

The Impact on Commercial Real Estate

With many stores doing the job of online fulfillment centers, a challenge arises. Getting merchandise to stores in urban areas in a short timeframe is creating a demand for a wider network of smaller (under 200,000 s/f) warehouses and distribution points. This is a battle of the supply chains as much as it is a battle for the retail component.

This can be a tall order in New York City, where space is already tight. Bringing the “last-mile” distribution point closer to customers means establishing them in the city center. Economy demands that deliveries be accomplished using the shortest possible route, and with companies like Amazon offering same-day, and in some cases one-hour delivery, merchandise must be close at hand.

This is a huge logistical challenge, and is leading to a good deal of repurposing of existing “light industrial” properties in the city for use in last-mile distribution. The economics of the industrial properties are compelling as compared to the cost of retail rents and space in New York City. Retailers are looking for innovative ways to secure space in areas where building new facilities is not an option.

Amazon uses this approach in its Amazon Prime Now option, which offers a pared down selection of 25,000 items for quick delivery. The distribution centers for Prime Now are about 1/10 the size of the average Amazon distribution center, with its millions of products. This makes them a realistic option for center city locations. One of 20 nationwide, their facility in New York occupies just 40,000 s/f.

Omni-channel retail is making new demands on the logistics industry, and for commercial real estate, it’s changing the configuration and locations of the space our retail clients need. Smaller, leaner facilities help to solve the problem of urban distribution.

Fred Schmidt is president and chief operating officer of Coldwell Banker Commercial Affiliates, Madison, N.J.


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The Metro Boston Group Expands Reach Into Greater Boston Neighborhoods and South Shore Markets

BOSTON (May 17, 2023) – The Metro Boston Group, a leading real estate firm, is proud to announce the expansion of its commercial sales services into the Greater Boston neighborhoods and South Shore markets. This expansion comes in response to recent successes and client demand for a greater presence in these areas. To lead this expansion, Karim Evans has been appointed as commercial sales advisor. With his wealth of experience in investment acquisition, sales, leasing and asset management, Evans is well-suited to support local businesses and help The Metro Boston Group target the highest and best-use potential of its clients. “Our efforts are dedicated to assisting small to mid-size clients who are often overlooked by larger national and regional real estate companies. Traditionally, these are non-institutional owners, investors, family-owned trusts with generational assets, and developers who are searching for the full level of service they deserve,” said Albert Bouchie, broker advisor of The Metro Boston Group at Coldwell Banker Commercial. “Karim's skills and commitment to building thriving local economies align perfectly with our goal of serving Main Street-Down the Street commercial property owners and investors and helping them reach their full potential.”Evans will be responsible for expanding The Metro Boston Group’s brand awareness by leveraging his extensive market knowledge and client base. He is committed to generating long-term capital appreciation for his clients’ investment portfolios and is always available to answer any questions about the commercial real estate market."We are excited to have Karim on board as our commercial sales advisor,” said Bouchie. “His personal interest in supporting local businesses and dedication to customer service make him a valuable asset to our team.” For more information about The Metro Boston Group's commercial sales services, please contact Karim Evans at (857) 763-7771 or For more information about The Metro Boston Group, please visit Coldwell Banker Commercial AffiliatesColdwell Banker Commercial Realty, an affiliate of Coldwell Banker Commercial®, provides commercial real estate solutions serving the needs of owners and occupiers in the leasing, acquisition and disposition of all property types.  With a collaborative network of independently owned and operated affiliates, the Coldwell Banker Commercial organization comprises almost 200 companies and more than 3,000 professionals throughout the U.S. and internationally. For additional information, visit   ###


Perfecting Your Presentation Through Storytelling & Structure

On this episode, we're joined by Deborah Shames, Communication and Presentation Trainer, Keynote Speaker, Author, and CEO of Eloqui. Deborah uses her experience directing over sixty award-winning films to make her business clients more genuine, effective, and successful. It doesn’t matter whether they are delivering a keynote address, speaking to a Board of Directors, or pitching for new business. She co-wrote 3 books on communication and public speaking, including the business best-seller "Own the Room." And because Deborah ran a successful film company in Sausalito, CA for fourteen years, she knows how difficult it is for women to stand out and succeed. Her latest book she wrote is "Out Front: How Women Can Become Engaging, Memorable and Fearless Speakers."


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